SALOMON MASTERS
by Dave Roberts
Margaret River. A lot of people
think there is only surf and wine to the town. That's
not true, but it's true that both the wine and the
surf is world class and just one of those two is
enough to get most people to put the town on their
must see itinerary.
| We're sorry to do it Margaret
River, but we want to talk about surfing and
leave the punters to discover the range of
things that makes you a great spot.
The Margaret River Masters has been an
icon event for surfers the world over for
a long, long time. It's now the Salomon
Masters, and the French company couldn't
have picked a better way to broaden their
snow based equipment range into the water.
The masters has developed a following that
ensures that Salomon will be a name that
everyone in the surf knows instantly.
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The Masters at Margaret River is the
premier World Qualifying Series (WQS) surfing event
on the world tour and is regarded by many of the
world's best surfers as one of the most prestigious
international tournaments to win.
It is an opportunity for these surfers
to surf a variety of breaks when not in competition
and also sample some of the world's finest wines.
It's a coup for surfing and for Western
Australia that the event runs back to back with
the the Bico Classic Women's competition. So if
you visit Margaret River during the event you'll
get to see both the best guys and the best women,
anywhere in the world, on some of the world's best
waves.
The sport has been a bit specialised,
and attendances aren't really up there with the
footy, but the 2002 Salomon Masters final was watched
by 3000 people from the beach. In another first,
the Salomon Masters has contracted international
television broadcast company Transworld Media International
(TWI) to film and produce a one hour television
special of the tournament. This will be seen on
national TV and distributed to over 42 international
TV networks around the world and seen on 15 international
airlines in flight news and sports programs. Things
are getting more mainstream all the time.
March and April are the best times
for surf at Margaret River with good swells, light
winds and generally sunny days so the surfing action
will be nothing short of spectacular.
For further information visit www.salomonmasters.com
March 2003
