RESULTS - SOUTH WEST LIFE
SURVEY 2005
First of all, thankyou to everyone
who completed our 2005 South West Life Survey. The
response was overwhelming, and we got a great snapshot
of our readers, and are happy to give you some of
the results below.
Our survey was able to split the results
into south west residents and non-south west residents.
From the results of the south west
residents, we found that on 23% of residents were
born in the south west. The remainder moved here
from somewhere else. And when we asked the south
west residents how long they've lived here, the
results showed:
Over 10 years - 55%
Between 5 and 10 years - 16%
Between 2 and 5 years - 15%
Less than 2 years - 14%
which shows that the majority of south
west residents are "long term" residents,
having been here more than 10 years.
When we asked people where they lived
before they moved to the south west, the results
were:
Perth - 44%
Elsewhere in WA - 23%
Elsewhere in Australia - 20%
Overseas - 13%
We asked a few questions about the
lifestyle of south west residents, including "How
far do you live from the ocean?". The results
to this question were:
Less than 5km - 56%
Between 5km and 10km - 19%
Between 10km and 50km - 14%
Over 50km - 11%
Other questions in this style showed
that the majority of our readers are in the 30 to
50 year bracket, and are wage/salary earners or
self employed.
We also discovered that South West
Life has a large number of readers who don't live
in the south west. When we asked them where they
lived, we found that 98% of them still lived in
Australia, broken up as follows:
Perth - 44%
Elsewhere in WA - 7%
Elsewhere in Australia - 49%
We also discovered that most of these
people holiday in the south west either at least
once a year, or once every few years.
We also received a tremendous amount
of feedback about the South West Life website, with
91% of respondents rating it either 4 or 5 out of
5. We also ended up with thousands of comments and
suggestions about the site, and we will be going
over those very closely and hopefully implementing
some of the very good suggestions in the near future
(but without changing too much - we got many requests
to leave everything as it is).
And so, is there any such thing as
an "average" south west resident? Definitely
not. But if we were to describe a person who fitted
into all of the most common answers in the survey,
this is what they would look like:
"Margaret lives in the south
west. She is between 30 and 40 years old and is
employed (either full or part time). She moved to
the south west over 10 years ago from Perth and
now lives less than 5km from the beach. South West
Life is the only website she uses to get information
about the south west. She is subscribed to it, and
gives it a 4 out of 5 rating.
Thanks again for all your entries.
If you have any questions you'd like us to ask in
our next survey (next year) please let us know at
admin@southwestlife.com.au.
June 2005
